This module looks at how to create a website for your business.

A website can be used for a range of business activities: marketing, selling your product, keeping in touch with your customers and product support among other things.

Who, when, how long, what did they look at, where did they come from, where did they go?

Analysing your website traffic can show you answers to these and other questions. This in turn helps you to optimise your site and maximise customer interaction.

Your online community is a combination of your current, past and potential customers. Keeping them engaged by using your website content, social media and email marketing is a great way of them returning to use your business again or for the first time.