Digital marketing, also often referred to as 'online marketing', 'internet marketing' or 'web marketing' is about connecting with your audience in the right place and at the right time.
It involves communicating with your audience through a mix of different online and offline communication.
In this section we will look at what marketing (and digital marketing) is, what it involves and why it might be right for your customers.
Building and maintaining relationships with your customers is crucial. There are many different ways you can achieve this through your digital marketing, such as through your website, blogs, press releases, reviews and testimonials etc.
In this section we will look at how to develop effective relationships with your customers through your online marketing.
When considering using any form of digital communication for business marketing, the importance of a plan must not be underestimated. Having an aim and a detailed plan will help you to set and achieve targets for your digital marketing and will ensure that your digital communications have a structure and a focus.
In this section we will look at what needs to go into your digital plan and provide a set of tools to help you manage your digital marketing effectively.