This module will introduce the steps that you need to take to understand what SEO is, and what changes you can make to your site in order for it to have the best chance of being found in search engines.

Optimising content is an important part of SEO. Lots of small improvements can have a noticeable impact on the websites ranking.

This course covers the essential ingredients a website should have but you might not be making the most of it or aspects that you are overlooking.

First and foremost you should base your optimisation on what is best for the visitor to your site. Visitors are the main consumers of your site content and are the ones using search engines to find your site.

Focussing too much on specific tweaks to gain ranking in organic search results may not deliver the results you want. As we said before there is no magic secrets that get pages to rank. Often, website owners want to know how to ‘press the big red SEO button’ to turn ‘it on’. Instead, think of this process as being a holistic approach that is part of your digital marketing plan.

It’s not tricky, but it can take some time to get setup correctly.

SEO is about putting your site in the best light when it comes to increasing its visibility in the search engine results page (SERP). However, you should always keep in mind it is a human user who is the consumer of your site not a search engine.