Social media is very powerful marketing tool if used effectively and compliments your website wonderfully as you can share your website’s content to attract web traffic.

There are numerous social media platforms available on the World Wide Web. Though not every platform will be right for your business. Each platform has its own unique ways to share information, are utilised by certain groups of people and provide drawbacks and benefits for different business types.

In this section we will outline the options available to you and how to go about setting yourself up on the three key platforms for business.

The common business consensus is that Social Media marketing is no longer optional. The on-going and increasing demand of customers online has confirmed that it’s not a passing fad or trend, but one that’s here to stay.
In this section we look at the reasons to use Social Media as a marketing tool and what factors will help you determine which Social Media to use.

Once you know which social media platforms are right for your business, you need to make sure you are making full use of their functionality. 

In this section we look at some of the key terms and approaches for maximising the effectiveness of your social media platform.