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Many people question the need to use social media as part of their marketing strategy and wonder about its effectiveness for producing a return on the time spent managing it all.

The common business consensus is that social media marketing is no longer optional. The on-going and increasing demand of customers online has confirmed that it’s not a passing fad or trend, but one that’s here to stay. Permanently.

The only question that remains is, how are you going to use it to its best business advantage?

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