Award winning business, Forget Me Not Funeral Services, based in Blyth, reached out to local business support programme, Business Northumberland to help them with their digital skills in order to market their new business venture.
Claire Trigg Taws, and Jackie Fender, founded Forget Me Not Funeral Services towards the end of 2019, opening their doors on 3rd February 2020. Combining decades of experience in both the funeral and social care sectors, their services offer people a unique, clear and honest experience during what can be a difficult time.
Feeling frustrated with the lack of transparency and choice within the funeral sector, the local entrepreneurs started up their own business. Forget Me Not Funeral Services offers information, guidance and support from the outset. Their ‘less is more’ principle means people only buy what they need and want, their detailed, costed quote enables easy comparison between funeral companies.
“With information and guidance comes the strength and freedom to make informed decisions.”
Claire who has been in the funeral sector for 17 years, and Jackie, who has worked in health and social care for over 40 years, were determined to broaden support and tackle funeral poverty head on.
“As a community resource we are all about tackling funeral poverty, helping communities to feel more confident in supporting each other when someone dies, and providing bereavement support.”
Claire and Jackie’s unique approach has recently been recognised for their ‘outstanding contemporary and holistic approach to funeral services, bereavement care and creating community relationships’. As a result, The Society of Bereavement Practitioners presented them with the President’s Award of Merit on the 25th July 2020. This is only the third time that this award has been presented since the Society was founded in 2005.
Despite 50+ years’ experience between them, and the recognition for their services, Jackie and Claire realised they needed support with digital marketing to help raise their businesses awareness.
The local businesswomen found Business Northumberland online and contacted the fully funded programme immediately. A Business Growth Adviser visited the business, to understand the business aims and objectives and identify streams of support beneficial to Forget Me Not Funeral Services.
Business Northumberland provides support to small and medium enterprises across the North East who are looking to sustain and grow their business online. The fully funded support programme is funded by the European Regional Development Fund and Advance Northumberland, therefore there is no cost to eligible businesses when accessing the support.
Claire and Jackie were soon attending workshops, having regular 1-2-1s with their Business Growth Adviser and guest speaking at a newly launched networking event. The local businesswomen are now confident in implementing their new skills, for example, maintaining their website, identifying new opportunities to increase their Search Engine Optimisation (SEO), and also using Google Business.
“The Digital Marketing course was excellent. The workshop lead was welcoming, knowledgeable and highly skilled. As a consequence, everyone was engaged, discussion was wide-ranging and benefitted from the totality of experience within the room”.
Through attending networking events and after meeting other businesses, Claire and Jackie have plans to develop a virtual tour of the business premises as well as a podcast, so watch this space!
To contact Forget Me Not Funeral Services, please visit their website www.fmnf.co.uk or call in, – the welcome is warm and the kettle is always on.