Online Workshop: Understanding Analytics Tools: Google Analytics & Hotjar

If you’re wanting to understand precisely what your online audience is doing on your website then look no further. In this session, we’ll be focussing on the use of two analytics tools: Google Analytics and HotJar.

These will enable you to discover who is visiting your website, precisely where they’re going and what they’re doing there, and most importantly, why they’re potentially not converting for your business.

All attendees must be registered to the Business Northumberland programme prior to the workshop.