Measuring the effectiveness of your website is incredibly important, as is understanding how your online audience is actually using it. In this session, we’ll be turning to Google Analytics to help us discover this information.
A free web analytics tool, Google Analytics provides us with reports on who visits our site, how they get there, & what they do there. Giving us an all-round handy picture of our site’s health and usability. Learn the basics of the tool, how to install it on your website, and how to read and customise the reports for your needs in this 3 hour session.