Ideal for any business owner looking to understand the landscape of digital marketing before creating their online strategy, this workshop will introduce you to ‘Digital Marketing’ as a principle of growth for your business. We’ll then move on to introduce various digital marketing channels that you can utilise to spread your marketing message online - within the context of a holistic marketing strategy that works for you and your business.
The marketing channels that we’ll cover in this session include: email marketing, social media marketing, SEO (search engine optimisation), paid search, and website optimisation.
All attendees must be registered to the Business Northumberland programme prior to the workshop.
Registered businesses will receive an email with a link inviting them to Microsoft Teams where they will be able to attend the workshop!