Bakeries, butchers, baristas and book shops are all asking people to shop with pride and support their local high streets.
The promotional video will be used to showcase wide variety and choice of businesses in Northumberland. It will be supported by further videos highlighting retailers in each corner of the county as well as an extensive social media campaign and website – www.discoverourland.co.uk/shop-local
A recent study from YouGov showed almost two thirds of Brits claim they will try to support local businesses and buy locally going forward.
As a result of coronavirus, 64% of people want to support local businesses and buy local products.
One of the businesses included in the video is Caribe Coffee in Morpeth, Ellie Carcamo who runs the company with her husband Wilmer said: “We are delighted to be part of the Shop Local, Shop Northumberland campaign.
“For us shopping local is all about developing a relationship with your customer and gaining their trust. If you can create this then customers will naturally start to spread the word about your business to friends and family.”
Chief Executve of the county council, Daljit Lally said: “Northumberland’s businesses have so much to offer and we know that spending even a small amount locally can have a positive impact on the county’s economy.
“Our independent retailers all go the extra mile to provide a quality service for customers. Many of these businesses have been a real lifeline for communities throughout the pandemic, so now we need to do our bit to ensure our high streets and independent businesses can recover from this challenging time.
“I would encourage everyone to find out what is available on their doorstep and Shop Local, Shop Northumberland.”
Businesses who want to get involved in the campaign can now access a toolkit which will give them all the information they need including uploading the Shop Local logo to their webste and sharing their stories via social media. Get the business toolkit here - www.discoverourland.co.uk/businesstoolkit