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Online events host over 100 businesses to generate content creativity and boost business

Northumberland based business support programme, Business Northumberland saw over 100 delegates from businesses across the North involved with the successful Media and Marketing Week which was held from Monday 10th May to Friday 14th May 2021.

Published: 25 May 2021

The jam packed week was inspired by the recent boom in sharing online videos via social media platforms such as TikTok and Instagram, Business Northumberland wanted to help North East businesses understand how they too could make effective video content and boost their digital marketing strategy in order to grow their business. 

Media and Marketing Week boasted 5 online workshops covering a different topic each day of the week; Video Marketing and Your business, Email marketing, Canva, Video Animation and Creating Competitions to Convert to Custom. The week was rounded off with a specialist seminar featuring guest speakers and two North East based social media influencers. Alice Fairweather from Inspired and owner of @eatwithalice_ Instagram account has amassed over  10k followers in a really short space of time and Kerry Lockwood, owner of Kerry Lockwood In Detail an interior designer who has over 200k followers across various social media channels; Instagram, Pinterest and TikTok. Kerry and Alice left delegates feeling really inspired and ready to tackle video content for themselves.

“It was such a great event, I really enjoyed discussing my experiences to date on social media and sharing my top tips on how to create Instagram Reels to boost engagement and help to grow your business.” Kerry Lockwood, Kerry Lockwood In Detail.

The week was organised by Business Northumberland, Business Northumberland provides support to small and medium enterprises across the North East who are looking to sustain and grow their business online. The fully funded support programme is funded by the European Regional Development Fund and Advance Northumberland, so there is no cost to eligible businesses when accessing the support.

Business owners across a host of sectors took part in the week, including Jill Campbell owner of Woodland Chase Glamping, “I’ve done a few of these courses and find them a real help. I liked today as it was real people’s stories about how they do it. It has inspired me to do some reels and stories about behind the scene of the business. I felt I really lacked creativity with content, but it gave me lots of ideas”.

As part of the seminar delegates were given an opportunity to be put into virtual focus groups, meaning they were able to take the inspiration from the weeks events and brainstorm with other business owners on how they can put this into practice and elevate their online profile, delegates were reminded it isn’t always about the numbers but the quality and creativity of the content on your business page and the importance of interacting with customers.

“Now more than ever it's crucial that SME's incorporate a solid digital marketing strategy within their wider business development strategy. The pandemic has played a huge part in changing customer journeys and behaviour. SME's need to continue to adapt quickly to these changes and pursue efforts online…The support that Business Northumberland is providing SME's is fantastic as they navigate their businesses post pandemic.” Alice Fairweather, Inspired.

If you have missed out on Media & Marketing Week do not worry, Business Northumberland hosts regular online workshops that will help you and your business grow and succeed online.

For more information about Business Northumberland, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit  

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