Hadrian’s Holidays continues to evolve
from its establishment in 2007, with an upgrade to more luxurious self-catering
cabins in 2017 and a digital upgrade in 2020. Business owners, Catherine and Nigel
Jarvis used 2020 to grow their business online by working on their social media
skills to stay engaged with visitors through the lockdown.
Having heard about the support through Visit
Northumberland, Catherine and Nigel registered to the Northumberland Covid
Business Response Programme (NCBRP) right away to see how a fully funded £500
digital marketing campaign could benefit their business.
NCBRP is a new service for businesses
that have been adversely affected by Covid. The Project is funded by the North
of Tyne Combined Authority and delivered by Advance Northumberland on behalf of
Northumberland County Council and the Northumberland Business Hub.
After liaising with a Business Growth
Advisor from Advance Northumberland and specialists from Digital Allies, it was
decided that Facebook would be the best route Hadrian’s Holidays for their
first paid Ad campaign. The campaign was set out to help Hadrian’s Holidays identify
their demographic to enable them to best market their business in the future as
well as building brand awareness.
The campaign ran from September 2020 to
October 2020, managed by Digital Allies and funded through NCBRP it has more
than doubled the return on investment, Hadrian’s Holidays received a value of
£1,200 in bookings from the £500 campaign through NCBRP, not only that but the advert
reached nearly 80,000 potential visitors.
With staycations really set to skyrocket
this summer it puts Hadrian’s Holidays on the map for those looking to holiday
in stunning Northumberland as soon as it is safe to do so.
Alongside the successful campaign,
owners Nigel and Catherine have been attending online courses with Business
Northumberland, growing their digital skills to not only maintain a presence
online during closures but develop their skills to run more campaigns in the
“The training has been very thorough
and to a high standard, due to the knowledge and communication skill of the
trainers. This has helped move me into
the 21st Century”.
Business Northumberland provides
support to small and medium enterprises across the North East who are looking
to sustain and grow their business online. The fully funded support programme
is funded by the European Regional Development Fund and Advance Northumberland,
so there is no cost to eligible businesses when accessing the support.
“I feel more confident with using
Social Media strategically to increase and improve our operation.”
Hadrian’s Holidays is located in the
“Heart of Hadrian's Wall Country”, just a couple of hundred meters from the Hadrian’s
Wall Trail, it is a great spot for walkers, families, cyclists or if you are
looking to get away.
“I am most grateful to the Business
Northumberland programme, the training has definitely helped to improve my
digital skills and this will benefit our future business”.
To find out more about NCBRP and getting your business online with a fully
funded e-commerce website please go to: https://northumberlandbusinessresponse.co.uk/