Beauty Salon plans to grow online with support from locally funded programme
Published: 11 November 2020
Although the treatments cannot be done virtually, hair and beauty salon Fab Face and Body are looking to make the most of their website, promoting the extensive range of treatments on offer which will include their soon to launch training academy for aspiring beauticians early next year.
Lydia established Fab Face and Body in 2006 and with over 150 clients and only one other member of staff, partner Paul spotted the potential and opportunity for growth within the beauty business, so Paul left his career in retail to join forces with Lydia and expand Fab Face and Body.
Dedicated to keeping Prudhoe high street busy Paul established the Prudhoe Traders Committee and also became a trustee in the Prudhoe Community Partnership, he was keen to get the Fab business from its secondary location to a prime high street spot which would elevate the customer experience and provide the opportunity to offer a wider choice of treatments. Fab Face and Body relocated to 13 Front Street, Prudhoe in 2019 and now has 6 employee’s and 7 self- employed beauty therapists. Paul wanted to engage with a wider audience and the web site has become a vital tool to expand and develop the business.
As an active member of the business community and recognising the importance of networking for business Paul attended Tyne Valley Networking where he met a Business Growth Advisor from Business Northumberland where he was informed about the support available.
Business Northumberland provides support to small and medium enterprises across the North East who are looking to sustain and grow their business online. The fully funded support programme is funded by the European Regional Development Fund and Advance Northumberland, so there is no cost to eligible businesses when accessing the support.
After joining the programme in June 2020, Fab Face and Body received 12 hours of 1-2-1 support as part of the Growth Programme element of Business Northumberland.
With dedicated support tailored to the needs of the business, Fab Face & Body now have a website and the knowledge to update and edit it meaning they can run their website at a low cost, something that in such uncertain times is vital to small businesses.
The Growth Programme is delivered by Transmit Consulting.
Damian Baetens, Business Support Director at Transmit Consulting, said: “Working with our coach, Scott Goodacre, Paul and Lydia have really pushed their business on – it’s a really proactive way to make use of downtime, and definitely something we’d encourage more Northumberland businesses to do so they can win lots of new customers in the future. Our team can make a huge difference to a business, even if we can’t go and visit them in person!”
Paul encourages SMEs to register to the free programme and explore the wide ranges of different support available. The Fab Face & Body team are keen to attend some more Business Northumberland virtual courses to improve their social media and other marketing. With their new found knowledge of using the analytics from their website to target new audiences as well as staying engaged with existing clients.
“Being able to get access to the experts, for a 12 hour free programme with a business coach, as a paid service would be quite expensive, and small businesses can’t afford to do this. It was a massive benefit to us to gain the technical skills to now manage and maintain our website."
Although another national lockdown has been announced, Fab Face and Body must unfortunately temporarily close, however they are looking forward to expanding their business by introducing fully accredited training courses for those looking to get into the industry in the New Year.
Businesses can take advantage of getting a website and developing the skills to manage it through the Northumberland Covid Business Response Programme (NCBRP), you can find out more here: www.northumberlandbusinessresponse.co.uk/