There's no getting away from it, in business we spend an enormous amount of time communicating – with suppliers, customers, staff, enquirers – the list seems endless. It may be a surprise to know that we spend approximately 70% of our time communicating with others.
The function of marketing is to connect with your audience at the right time, and in the right place.
If digital marketing is to work for our businesses, we need to connect with our audience where they are, that is, where they choose to spend their time – on digital channels such as social media, email, blogs and websites.
Marketing your business has changed dramatically over recent years. The era of digital marketing is firmly with us and the use of social media, blogging and other digital channels are hugely valued, effective, relatively simple to use and monitor.