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The Business Northumberland blog


We’ve all been there.

You show up at the networking event, business cards in hand and sales pitch prepared… but the room seems closed. Everyone else has apparently been there for hours. They’re deep in conversation with people they seem to have known for years, comfortable and with drinks in hand, and you’re just a stranger there to try and sell yourself.

It seems to be generally accepted that it is difficult for an SME to secure finance, but how true is this? Clearly the perceived position of the banks as being “risk averse” is a factor in this.

Just like any other goal, marketing goals should be measurable. But they also must be specific and realistic as well.


Many people question the need to use social media as part of their marketing strategy and wonder about its effectiveness for producing a return on the time spent managing it all.

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