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The Business Northumberland blog


Many people question the need to use social media as part of their marketing strategy and wonder about its effectiveness for producing a return on the time spent managing it all.

It seems to be generally accepted that it is difficult for an SME to secure finance, but how true is this? Clearly the perceived position of the banks as being “risk averse” is a factor in this.

Just like any other goal, marketing goals should be measurable. But they also must be specific and realistic as well.

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