Marketing your business has changed dramatically over recent years. The era of digital marketing is firmly with us and the use of social media, blogging and other digital channels are hugely valued, effective, relatively simple to use and monitor.
It's a big step, isn't it if your business hasn't had employees before. Your thoughts run round and round – I'll have to let go of some of the business, and what about the day to day 'people' issues - how do I keep my vision of the business intact? But I need more capacity, I don’t want to go on working all hours, or miss out on new markets and opportunities.
Your Twitter account is an integral part of your marketing mix and positively contributes to how you’re perceived online.
When you open a Twitter account, your profile needs to be set up correctly to ensure that the audience’s first impression of your business on Twitter is a great one.