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The Business Northumberland blog


Many people question the need to use social media as part of their marketing strategy and wonder about its effectiveness for producing a return on the time spent managing it all.

The common business consensus is that social media marketing is no longer optional. The on-going and increasing demand of customers online has confirmed that it’s not a passing fad or trend, but one that’s here to stay. Permanently.

The only question that remains is; how are you going to use it to best showcase your business?

Here are six key points to remember why you need to use social media marketing:

1. Your customers are there

84% of all UK Adults use Social Media

With 84% of all UK adults using social media, your customer and potential customers are likely to be there. As business owners, we need actively market our businesses where our customers are.

2. Develop customer relations and loyalty

Social media platforms allow immediate feedback from customers; whether they are negative or positive. This direct interaction between you and your customer is a key feature of social media and if managed properly lets you not only develop a bond but provides valuable insight to customer’s perspectives. Armed with these insights, you can achieve an enormous amount of learning to allow you to enhance your product or service to better suit your customer’s needs or even discover that customers are satisfied with your businesses offerings.

3. Increase brand awareness

Arguably, this is what social media does best: increases your brand awareness and exposure. It makes it easier for your customers to find and connect with you. And, if you manage it correctly, gets you and your business to be perfectly visible and engaging.

4. Cost effective and targeted marketing

For many businesses, it can be a challenge creating brand awareness on a limited budget. Social media is a great way to increase brand awareness at little to no costs compared to other traditional advertising and marketing methods. For example, if you run a campaign on Facebook, you can segment by things like age, location, gender, and interest and retarget adverts to people who have visited your website. This very targeted marketing and advertising will help you create more successful campaigns.

5. Ability to share engaging content and tell you story your way

Using social media allows you to build an interesting and engaging picture of your business – and demonstrate your personality, brand and values. Through social media posts, blogging and newsletters, your content can be helpful, explanatory and, importantly, create conversation and engagement with the people you want to reach.

Great content gives people a reason get in touch with you! Content needn’t always be serious and certainly not a constant sales pitch; have fun with it and experiment with photos, videos and live feeds.

Just remember, the more time and energy you invest in social media, with a clear purpose in mind, the greater impact your social media campaigns will have.

6. Data

Most social media platforms provide daily, weekly, monthly (and more) data reports on how well your social media marketing is performing. Once you tap into this data, you can hone your social media campaigns and continuously improve upon them.

Want to know more?

Come along to our workshop, An Introduction to Social Media and register your place here.

Alternatively, keep an eye out for our upcoming workshops specific to Facebook, Instagram, Twitter, LinkedIn, Pinterest... More to be planned in the new year!
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