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The Business Northumberland blog

Your Twitter account is an integral part of your marketing mix and positively contributes to how you’re perceived online. When you open a Twitter account, your profile needs to be set up correctly to ensure that the audience’s first impression of your business on Twitter is a great one.

A good Twitter bio should ooze personality, while accurately presenting your business and telling people exactly what you do, achieved through the photos and the descriptions you use in your Twitter bio when you set your account up. Steps to creating a great impression on Twitter.

1. Username
Choose your username (known as your Twitter handle and has the @ symbol at the front of it) on Twitter carefully. Your twitter handle is exclusive to your account and appears in your Twitter URL. You only have 15 characters for your username and although it can be altered whenever you need to, try and choose something that is recognisable as your business.

2. Display name:
Your display name sits above your handle on your profile page, and it’s likely the name that most users will recognise your business by and it can be up to 50 characters!

3. Header image
Your profile header image must be correctly sized and professional where possible. The recommended size is 1500 * 500 (landscape) so think carefully about which photo will fit this size and represent your business well.

4. Profile photo
The profile image is recommended to be 400 * 400 and needs to be chosen with care as it is this image that is seen alongside every tweet that you send. Many businesses pop their logo into the profile photo, but be sure to have it sized, so it fits the square space!

5. Twitter bio
You have 160 characters to tell people what your business is. That’s not many, so you need to be concise. It’s basic, but businesses often neglect to adequately explain what it is they sell or do in their Twitter bio. Large established brands may be able to get away with it, but if you’re not internationally known, adding this context is extremely helpful.
Succinctly explaining what you do is also an excellent exercise to test how clear your message is – if you struggle there’s a good chance you’ve overcomplicated it on your other marketing channels.
You may want to add a phone number or email address into your bio to make it easy for people to get in touch, but remember to pop your website into the correct section of your bio as it can help drive traffic to your site.
Twitter is a search tool, too, so including keywords in your bio will undoubtedly make you more discoverable. Think about things that people would search for to find you and try to include those keywords in your Twitter bio.
Try to avoid buzzwords in your bio. Words like ‘Guru’ or ‘Disrupter’ won’t help you stand out from the crowd. Using the same buzzwords as other people is more likely to make your brand blend in and go unnoticed. Instead, be honest about who and what you are, and what you are providing.

6. Reveal your location
Whether you are based locally, nationally or further afield it’s a good idea to include your location in your Twitter bio – both for your followers and it also helps you appear in more search results. The location is a clickable link, for example, by adding North East, England as your business location into your Twitter bio, when you click on the link, you will be able to see all the tweets from other people and businesses in the same area. There’s a specific section that allows you to share this, so it doesn’t have to be part of your 160-character wordcount.

Register and attednd our Advanced Digital Dive: Twitter workshop to get the most out of your business Twitter page!

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